Patrón tequila, a must-have for mixed drinks and summer fun, announces its ultimate seasonal resource – the Patrón Summerology Program. From the maker of the world's highest-quality ultra-premium tequila, the Patrón Summerology Program offers clever summer-themed cooking, grilling, entertaining content, and exclusive offers and experiences to tequila and summer aficionados, as well as members of the Patrón Social Club.
“Summerology is a philosophy of creating the ideal summer by combining the art of mixology with the carefree attitude of the season,” says Jennifer Long, Patrón’s brand director. “We are thrilled to offer a program that allows people to get the most out of longer days and warmer temperatures.”
Throughout the summer, Patrón will deploy across the country a team of “Summerologists” – those dedicated to the skill or study of summertime drinks and entertaining – to serve up Patrón cocktails, provide expert advice on summer eating, drinking and celebrating, and distribute copies of the Patrón Summerology Guide.
From essential bar tools to the best sunsets around the world, the Patrón Summerology Guide is the ideal resource for warm weather celebrations. Featuring recommendations from Bon Appétit Chef de Cuisine Mary Nolan, grilling tips, unique cocktail and food recipes, and a list of must-see summer movies, the Patrón Summerology Guide promises a Simply Perfect summer.
Patrón fans also will be able to purchase two limited edition Summerology packages at select retail locations nationwide: Patrón Silver encased in a convenient, re-usable ice bucket, and the Perfect Margarita set that includes a bottle of Patrón Reposado tequila and Patrón Citrónge orange liqueur.
Also, members of the Patrón Social Club – an interactive, members-only gathering spot designed to build a community among Patrón enthusiasts – will have an opportunity to share their best tips for creating the perfect summer. Members will also be invited to enter to win summer gift packages and an exclusive Patrón-produced “Best Weekend Ever” event in their hometown. The Patrón Social Club is open to adults of legal drinking age simply by logging on to patronsocialclub.com. Once registered, members have full access to the easy-to-use site where they can download the Patrón Summerology Guide, discover an extensive collection of classic and unique cocktail recipes, read about the latest trends, gain entrance to private Patrón events and enter for a chance to win those and other cool prizes. For more ideas on how to create a great summer, visit www.patronsocialclub.com/summerology.
1 1/2 oz. Patrón Silver
1/2 lime (3-4 slices)
1 oz. simple syrup
6-8 fresh mint leaves
Lime wedge for garnish
In a mixing glass, muddle mint leaves, lime and simple syrup. Add a cup of ice and Patrón Silver, and top with club soda. Shake gently and serve in a glass rimmed with sugar. Garnish with a lime wedge.
PATRÓN MANGO LEMONADE
1 oz. Patrón Reposado
1 1/2 oz. mango juice
3 lemon squeezes
Mango slice for garnish
Combine Patrón Reposado, mango juice and 2 lemon squeezes in a mixing glass with ice. Shake vigorously and strain into a glass with ice. Garnish with a lemon squeeze and mango slice.
About Patrón Spirits
Simply Perfect in every way, Patrón tequila is an ultra-premium luxury white spirit that’s delicious on the rocks, and mixes flawlessly into most any cocktail. From the highest-quality Weber Blue agave plants grown in the highlands of Jalisco, Mexico, to the centuries-old distillation process, to the signed, handcrafted glass bottles, Patrón tequila is produced with unparalleled attention to detail. Brands in the tequila portfolio consist of Gran Patrón Burdeos, Gran Patrón Platinum, Patrón Silver, Patrón Reposado, Patrón Añejo, and Patrón XO Cafe and Patrón XO Cafe Dark Cocoa (tequila and coffee liqueurs). For more information about Patrón’s complete portfolio of tequilas and liqueurs, Pyrat rums, and Ultimat vodka, please visit www.patronspirits.com.
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