Patrón tequila, one of the fastest-growing luxury spirit brands in the world, is expanding its presence across the globe, both in domestic markets and in the duty free channel. Distilled and packaged entirely by hand, Patrón is produced from the highest-quality 100 percent Weber Blue agave grown in the highlands of Jalisco, Mexico, and is the top-selling ultra-premium tequila in the world.
Patrón’s entry into new global markets, including Asia, Europe, the Middle East, Latin America and the Pacific, represents increased demand around the world for top-shelf tequila and luxury spirits.
“The tequila category, especially in the ultra-premium segment, has grown tremendously over the past several years as people have come to appreciate the sophisticated taste of this high-quality luxury spirit,” said Jason Nussbaum, Vice President, International Marketing, at Patron Spirits.
Every step in producing Patrón tequila – from harvesting the agave, to the time-honored Tahona and roller mill distillation process, to the individual labeling and inspection of each bottle – is done with the careful precision and care that can only be accomplished by hand.
Patrón created the ultra-premium tequila category in 1989 when the brand was introduced, starting first in the United States, where tequila consumption has historically exhibited steady growth due in part to its proximity to Mexico and large population of Mexican descendents. Since that time, Patrón has continued to set new sales records every year.
“Just a few short years ago, Patrón was available in only two countries. Today, in addition to the U.S., Patrón can be found in more than 130 countries and islands around the world, at high-end bars, restaurants, hotels and retail shops in such places as Toronto, London, Paris, Moscow, Athens, Tokyo, Hong Kong, and Sydney,” added Nussbaum. “We’re proud to bring Patrón and our full portfolio of high-quality ultra-premium spirits to more people across the globe.”
The Patrón Spirits portfolio includes Gran Patrón Burdeos tequila (limited-production añejo tequila, aged in vintage Bordeaux barrels), Gran Patrón Piedra tequila (extra añejo tequila created entirely from the Tahona process), Gran Patrón Platinum tequila (triple-distilled, small-batch silver tequila), Patrón Silver tequila (smooth, soft and light tequila without an oak flavor), Patrón Añejo tequila (blended and oak-aged for a minimum of 12 months), Patrón Reposado tequila (blended to incorporate the fresh, clean taste of Patrón Silver with a hint of the oak flavor found in Patrón Añejo), Patrón Citrónge (extra-fine orange liqueur), Patrón XO Cafe and Patrón XO Cafe Dark Cocoa (coffee liqueurs made with Patrón Silver tequila), Pyrat XO Reserve rum (select combination of aged Caribbean rums), and Pyrat Cask 1623 (limited production, ultra-premium aged rum), and Ultimat ultra-premium Polish vodka (crafted from a unique combination of potato, wheat and rye).
For more information about Patrón Spirits and its range of ultra-premium tequilas, liqueurs, rums and vodka, please visit www.patronspirits.com.