ATOTONILCO, Jalisco, Mexico – When every step in the process of creating the world’s finest ultra-premium tequila is done by hand, the physical surroundings of the distillery play an important role. The home for Patrón tequila, recognized across the globe for its sophistication and high-quality, is a beautiful modern Hacienda and distillery in the highlands of Jalisco, the premier tequila producing region of Mexico.
The building, Hacienda del Patrón, houses much more than a tequila distillery. Not only is Patrón tequila produced in this facility, the French Colonial-style Hacienda includes a luxury living cottage, kitchen and dining rooms, an English style solid mahogany bar and billiard room, and an auditorium. It also houses a replica of the Virgin of Guadalupe chapel, built right in the middle of the factory so the company’s employees can start and end their day in traditional worship.
“Historically, a Mexican Hacienda is a symbol of success and pride. We built and furnished Hacienda del Patrón in this same tradition, as a unique and special place where our visitors and employees would feel welcome, a place truly befitting the world’s highest-quality, handmade tequila,” said Ed Brown, president and CEO of Patrón Spirits International. “Just as chateaus are to wineries, we’re proud to call the Hacienda del Patrón our home.”
The Hacienda was designed and built from the ground up, inspired by Mexican, Spanish, French and Italian design and architecture. With similar care and attention to detail that goes into producing Patrón tequila, sixteen craftsmen hand carved local stones, called Cantera, piece by piece for nine months to create the unique arches of the corridors and foyers. Every door and window is handcrafted, and the hallways, ceilings and walls are designed to match the style of the 1700s. In all, 1.5 million solid bricks were used to construct the Hacienda’s walls and arches.
The Hacienda’s main foyer, just inside from the tranquil gardens in the exterior courtyard, stands 60 feet high inside a beautiful domed ceiling made from brick. The entryway is highlighted by a wrought iron chandelier, custom designed in Guadalajara for the space. The French, Italian Indian, English and Mexican-style furnishings and décor throughout the building were collected by Patrón from around the world, just as traditional Hacienda owners have done for centuries.
Aside from the physical building, what also makes the Hacienda so special is the care and attention taken there to focus on environment preservation. For example, the Patrón distillery was the first in the tequila industry to install a reverse osmosis plant to treat stillage – the by-product of distillation. Also, unused agave remnants are turned into organic compost, which is spread in gardens on the property, as well as those in the local community. The Hacienda del Patrón distillery has earned ISO 14001 certification and a clean industry award from PROFEPA (the Mexican Federal Environmental Protection Agency) for these efforts to reduce waste, clean the air, and limit other environmental impacts.
“Hacienda del Patrón symbolizes everything that makes our tequila the finest in the world. Every detail in our Hacienda and every step we take to help the community and environment there, embodies the quality and care that goes into producing Patrón tequila,” added Brown.
Simply Perfect in every way, Patrón tequila is an ultra-premium luxury white spirit that’s delicious on the rocks, and mixes flawlessly into most any cocktail. From the highest-quality Weber Blue agave plants grown in the highlands of Jalisco, Mexico, to the centuries-old distillation process, to the handcrafted glass bottles, Patrón is produced with unparalleled attention to detail. Produced and marketed by Patrón Spirits International, brands in the portfolio consist of Gran Patrón Burdeos, Gran Patrón Piedra, Gran Patrón Platinum, Patrón Silver, Patrón Reposado, Patrón Añejo, Patrón XO Cafe (coffee liqueur), Patrón XO Cafe Dark Cocoa (coffee and chocolate liqueur), and Patrón Citrónge (extra fine orange liqueur), as well as Pyrat XO Reserve, and Pyrat Cask 1623 Caribbean rums, and Ultimat ultra-premium vodka. For more information, please visit www.patronspirits.com.
